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Your Next Job.

“People pay for what they do, and still more for what they have allowed themselves to become. And they pay for it very simply; by the lives they lead.”- James Baldwin A client I’m very proud of—yes, I sound like someone’s mom, and have you just met me? I have clients who will do their…
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July 8, 2016 0

Small Business Lessons from a Call Girl

As my business continues to expand, I made this video last week, to share a crucial life lesson I learned years ago from a friend of mine who happened to be a call girl. As you’ll watch in the video, it’s not pejorative regarding sex workers– in 2016 America, life’s hard, you have to take your…
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July 5, 2016 0

Thanks, Dad!

True, he never got me a pony.(Alas!)  However, when I consider the countless other things he did, and does, as a father, whether it was introducing me to Anton Chekhov when I was 13–I spent the entire weekend reading his book of plays, not really understanding what I was reading, but knowing, in my gut,…
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June 20, 2016 0

14K followers on Instagram can’t be wrong!

I have to admit that for quite a while, I resisted using Instagram. I was already on Facebook, Twitter, LinkedIn and Google+ for my business, and I wasn’t particularly interested in taking on any further responsibility. But earlier this year, I was asked to give a workshop for artists on social media marketing,  and I knew…
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June 4, 2016 0

Branding, for (not much) fun and (a great deal of) profit

Recently, a client of mine, in the midst of creating a very big project, indicated that he was ready to reach out to a very big brand, hoping to get them, eventually, interested in the idea of sponsoring his project. My advice to him, and to you, playing along at home: become a fan of the brand-in-question’s various…
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June 1, 2016 0

The Wellesley News

My birthday was this past Saturday, April 30th, and my alma mater, Wellesley College, really spoiled me with this glorious gift of an interview. Fun fact: the conversation that led to this piece, lasted for about 3 hours. The writer kept apologizing for how long it was taking, till I finally said, ‘Honey, you don’t know…
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May 2, 2016 0

It isn’t always about the Benjamins….*

*…or the Tubmans, as I suppose they’ll shortly be called… “It’s nice, I guess, but where’s the money?” I help a lot of people get their mind right about social media. I help them envision social media platforms such as Twitter, Facebook, Google+, just to name a few, as dynamic,  brand-building tools and resources, instead…
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April 22, 2016 0

Wellesley College, only to be there…

When I was an asshole younger woman, about to graduate Wellesley College, and the visiting alumnae, struck by nostalgia, would get teary-eyed and say “Oh Wellesley College, only to be there,” my friends and I, hard-hearted and cynical as only 21 year olds can be, would giggle and roll our eyes.   Yes, yes I know: WE. WERE. MORONS.  We…
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April 16, 2016 0

An epidemic of experts

What a time to be alive… This is going to read as if I’m grumpy, but no, as my father always said when I was a naughty teenager, “Carlota, your mother and I aren’t angry, we’re just…(dramatic pause), well, we’re just disappointed.” So America, I’m not angry, just disappointed. Feel the guilt flooding through your…
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March 28, 2016 0