I am not in your brain.

I am not in your brain.

September 29, 2014 Uncategorized 0

Sometimes, I feel like I spend the entire day reminding clients of this crucial fact: you are alone in your brain. If you’re interested in something interesting or important; if you’re engaged in doing something cool, I am, unfortunately, not the Delphic Oracle*, so it’s up to you to explain to me what you are doing, and make me care. *(I’m as irritated by this turn of events as you are.) You’re alone in your brain, and it’s your responsibility to make me give a damn.

This is incredibly important to remember when you’re being passive-aggressive on social media: if you don’t explain to me what you’re doing, I won’t be able, or more likely, won’t bother, to figure out exactly what it is you’re on about, and why it’s cool. The long and short of it, is that you’ll miss many great opportunities to promote yourself and/or your cause. If you don’t care about yourself, hopefully you care about your cause and your community.

Thus, next time, for example, you’re on Twitter and you say, vaguely, “I just helped [a certain person, or group] by giving them all this potentially life-changing info about a subject that I am an expert on…” but nowhere do you LIST, or even link to the info…sigh.

Call me crazy, but why not actually share that info on your Google +profile, and then link to that actual info on Twitter. Add some cool and smart hashtags to draw other people’s attention to the tweet and voila!: other people who are also interested in your knowledge will be able to see your resources for themselves, and thus they’ll also be able to see that wow, you really are an expert in your field, and maybe they should connect with you! *bursting into song here*

It’s the difference between, for example, some boy constantly telling you how great a cook he is, but whenever you hang out, there’s always some new reason why he can’t or won’t cook, and some other boy on the first date, cooking you dinner that makes you think, “I should do the right thing and marry this mofo.”The next time the first guy talks about some gourmet meal he’s going to prepare, you’ll roll your eyes, or, more likely, you won’t even be listening, since you’ll be planning your wedding with the other man, and wondering if the kids will get his nose or yours.

It’s like people you see on Twitter who have 7,000 followers, but most of them are spam, and when you take the time to read their Twitter feed you kind of feel sorry for them, since their tweets have virtually no personality. Meanwhile, other people, who don’t bother bragging about their expertise, are consistently amusing you, and deep down, you know which one is the expert, and which one you need to mute or even block.

Just remember that the rest of us on social media are unique individuals who are NOT IN YOUR BRAIN! Just because you know all of the amazing, interesting things you’re doing, we do not. We only know what you allow us to know, what you make interesting and worthwhile for us to know. Your social media, and by extension,  your goals, are solely your responsibility. Make us care, make us want to get into your (fascinating) brain.

 

 

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