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Recently, a client of mine, in the midst of creating a very big project, indicated that he was ready to reach out to a very big brand, hoping to get them, eventually, interested in the idea of sponsoring his project. My advice to him, and to you, playing along at home: become a fan of the brand-in-question’s various..

My birthday was this past Saturday, April 30th, and my alma mater, Wellesley College, really spoiled me with this glorious gift of an interview. Fun fact: the conversation that led to this piece, lasted for about 3 hours. The writer kept apologizing for how long it was taking, till I finally said, ‘Honey, you don’t know..

Many years ago, when I myself was a young person, I had a summer internship at the West Side Spirit, a newspaper that is instantly known to anyone who grew up and/or lived on NYC’s Upper West Side. I was about 16 at the time, so I don’t remember much from the internship. Let’s hope..

When I was an asshole younger woman, about to graduate Wellesley College, and the visiting alumnae, struck by nostalgia, would get teary-eyed and say “Oh Wellesley College, only to be there,” my friends and I, hard-hearted and cynical as only 21 year olds can be, would giggle and roll our eyes.   Yes, yes I know: WE. WERE. MORONS.  We..

What a time to be alive… This is going to read as if I’m grumpy, but no, as my father always said when I was a naughty teenager, “Carlota, your mother and I aren’t angry, we’re just…(dramatic pause), well, we’re just disappointed.” So America, I’m not angry, just disappointed. Feel the guilt flooding through your..

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