Month: June 2016

Thanks, Dad!

True, he never got me a pony.(Alas!)  However, when I consider the countless other things he did, and does, as a father, whether it was introducing me to Anton Chekhov when I was 13–I spent the entire weekend reading his book of plays, not really understanding what I was reading, but knowing, in my gut,…
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June 20, 2016 0

14K followers on Instagram can’t be wrong!

I have to admit that for quite a while, I resisted using Instagram. I was already on Facebook, Twitter, LinkedIn and Google+ for my business, and I wasn’t particularly interested in taking on any further responsibility. But earlier this year, I was asked to give a workshop for artists on social media marketing,  and I knew…
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June 4, 2016 0

Branding, for (not much) fun and (a great deal of) profit

Recently, a client of mine, in the midst of creating a very big project, indicated that he was ready to reach out to a very big brand, hoping to get them, eventually, interested in the idea of sponsoring his project. My advice to him, and to you, playing along at home: become a fan of the brand-in-question’s various…
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June 1, 2016 0